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DTSTART:20160129T173000Z
DTEND:20160129T190000Z
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SUMMARY:Free Multicultural Marketing Webinar Hosted by OCG PR
DESCRIPTION:Happy New Year!  OCG PR is hosting its first webinar of the year and I wanted to make sure you had the opportunity to sign up to hear from our very on Raquel Daniels who will talk about how to win in the multicultural marketing game. \n\n \n\nMulticultural marketing means building relationships with diverse audience groups to improve sales and increase engagement. Changes in our country's demographics and spending power means designing targeted campaigns for specific audience groups is more critical than ever. A recent Nielsen report states\, "Companies that lead with multicultural insights to devise authentic sustained marketing strategies will reap the most profitable returns on their investment."  \n\n\n\nData from Nielsen reports further indicate the buying power of African American\, Asian and Hispanic groups will collectively surpass that of the general population's in two to three years.\n\nAfrican Americans are predicted to spend $1.4 trillion by 2019\n\nHispanics were projected to spend $1.7 trillion by 2019\n\nAsian Americans are projected to reach $1 trillion by 2018\n\n\n\nLearn more about reaching multicultural audiences during our webinar on Friday\, January 29 from 11:30 a.m. to 1 p.m. Hear insights from our Chief Strategy Officer\, Raquel Daniels to help shape your 2016 multicultural communications plans and increase sales.
X-ALT-DESC;FMTTYPE=text/html:<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.5pt\;">Happy New Year! &nbsp\;OCG PR is hosting its first webinar of the year and I wanted to make sure you had the opportunity to sign up to hear from our very on Raquel Daniels who will talk about how to win in the multicultural marketing game.&nbsp\;</span></span></span><br />\n&nbsp\;<br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.5pt\;">Multicultural marketing means building relationships with diverse audience groups to improve&nbsp\;sales and increase engagement. Changes in our country&rsquo\;s demographics and spending power means designing targeted campaigns for specific audience groups is more critical than ever. A recent Nielsen report states\, &ldquo\;Companies that lead with multicultural insights to devise authentic sustained marketing strategies will reap the most profitable returns on their investment.&rdquo\;&nbsp\;&nbsp\;</span></span></span><br />\n<br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.5pt\;">Data from Nielsen reports further indicate the buying power of African American\, Asian and Hispanic groups will collectively surpass that of the general population&rsquo\;s in two to three years.<br />\nAfrican Americans are predicted to spend $1.4 trillion by 2019<br />\nHispanics were projected to spend $1.7 trillion by 2019<br />\nAsian Americans are projected to reach $1 trillion by 2018<br />\n<br />\nLearn more about reaching multicultural audiences during our webinar on Friday\, January 29 from 11:30 a.m. to 1 p.m. Hear insights from our Chief Strategy Officer\, Raquel Daniels to help shape your 2016 multicultural communications plans and increase sales.</span></span></span>
LOCATION:Please register at https://ocgpr.webex.com/mw3000/mywebex/default.do?nomenu=true&siteurl=ocgpr&service=6&rnd=0.6708643982057475&main_url=https%3A%2F%2Focgpr.webex.com%2Fec3000%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26confViewID%3D1754922381%26%26EMK%3D4832534b00000002ba939dd18269c2334d18a78705515ee386709fcbe899f912d8ac1e24fc2d21f7%26%26encryptTicket%3DSDJTSwAAAALxIneArj54V1diPUHmxH7SRRvCq1th7EoBLShcl5Rvcw2%26%26siteurl%3Docgpr
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DTSTAMP:20260430T120545Z
URL:https://business.fortworthchamber.com/events/details/free-multicultural-marketing-webinar-hosted-by-ocg-pr-01-29-2016-5876
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