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Fort Worth Chamber

Digital Marketing Manager

Trail Drive Management Corp. - Dickies Arena
Job Description
Digital Marketing Manager
Trail Drive Management Corp. – Dickies Arena of Fort Worth, TX
Dickies Arena will be a 14,000 seat, spectacular multipurpose venue located adjacent to the Will Rogers Memorial Center campus in Fort Worth, Texas. The arena will be owned by the City of Fort Worth and managed by the not-for-profit operating entity, Trail Drive Management Corp (TDMC). The state-of-the-art arena, scheduled to open in November 2019, will host concerts, sporting events and family entertainment, and will be the new home to Fort Worth Stock Show rodeo performances.
Classification: Full Time  
Reports to: Director of Marketing         
Job Description
The digital marketing manager will be responsible for developing the digital strategy and presence for Dickies Arena and Trail Drive Management Corp. (TDMC). The ideal candidate will be a self-starter who is energetic, creative and analytical and has experience in digital, social and traditional marketing.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
  1. Develop strategies for Dickies Arena’s digital marketing program to achieve reach and engagement goals across social platforms and websites, including, but not limited to: Facebook, Instagram, Twitter, LinkedIn
  2. Plan advertising and promotional campaigns include digital, print, radio and outdoor to drive ticket sales and create awareness
  3. Generate engaging social media content
  4. Monitor site traffic and analytics across all digital platforms
  5. Create and manage all email campaigns
  6. Develop and implement paid digital advertising campaigns across a variety of channels
  7. Provide reports of the effectiveness of all advertising campaigns
  8. Assist with creating strategies to increase fan experience through analytical research and building fan profiles
  9. Develop new ways to generate ticket sales and improve ROI through digital channels
  10. Analyze sales and generate leads through Google Analytics, Came from Codes and other channels
  11. Proactively research trends, best practices and emerging technologies to stay on the forefront of new media and establish Dickies Arena as a leader in social media
  12. Develop marketing plans and strategies for upcoming events
  13. Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events
  14. Coordinate marketing efforts between promoters, artist management and local media
  15. Manage content on the Dickies Arena website
  16. Handles sensitive/confidential information appropriately
  17. Ability to worknights, weekends and select holidays, in addition to traditional business hours
  18. Other duties and responsibilities as assigned
Preferred Qualifications
  1. An in-depth understanding of the Fort Worth market and media landscape
  2. Strong computer skills, including Adobe Creative Suite, CRM and basic HTML and website management
  3. Experience analyzing social and digital data
  4. Experience in creating still graphics and videos for online use
  5. Proficiency with Microsoft Office
  6. Strong verbal and written skills in the English language required
  7. Strong organizational, interpersonal and project management skills required
  8. Creativity and a desire to constantly explore new ideas for content and campaigns
  9. Proven record of creating promotions and platforms that result in revenue opportunities
  10. Problem-solving and multitasking skills
  11. Meets or exceeds timelines in a fast-paced environment
    Position Type/Expected Hours of Work
    This is a full-time position. Days and hours of work are Monday through Friday 8:30 a.m. to 5 p.m. Ability to work some nights and weekends a must.
    Additional Eligibility Qualifications
  12. Bachelor’s degree in business, marketing, advertising or other related field
  13. Minimum 3-5 years of full-time marketing, sports industry or digital agency
    Other Duties
    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
    Please apply directly to (Keyword: Dickies Arena)
Contact Information