Small Business Council Briefing

Small Business Council Briefing
"How to Market to People Not Like You:  Know It or Blow It Rules for Reaching Diverse Customers"
presented by Kelly McDonald, McDonald Marketing

Now, more than ever, it's important to reach diverse market segments to grow your business.  Tailor your product, message or marketing efforts to reflect consumers' values.  Create a deep, emotional connection between your products or service and new consumers.

You'll learn:
•  The do's and don'ts of marketing to women, immigrants, various ethnic groups, GLBT and different generations
•  How to tweak your product or service to be relevant to a new customer group
•  How to communicate in a relevant manner by showing respect for others' cultures, values, language and priorities
•  Understanding your customers' values is the key to truly reaching their hearts, minds, and, ultimately, their wallets

Included in the registration price - each person attending will receive an autographed copy of Kelly McDonald's book "How to Market to People Not Like You," currently #4 on Inc. Magazine's Business Bestseller List for April.  Kelly is also featured in the April issue of Fast Company Magazine.

Thursday, May 12, 2011
Registration and Buffet 11:30 a.m.-12:00 noon
Program 12:00 noon
Where:  Petroleum Club, Wildcatter Room, 40th Floor, 777 Main Street, 76102
             ***Discounted Parking in Parking Garage $2.50, entrance on Commerce Street and West 7th Street

Price includes an autographed book:
Gold/Preferred Members $30, Members $35, Non-Members $50 paid to the Fort Worth Chamber before the event.

Register online or with Doris Becker at dbecker@fortworthchamber.com or 817-338-3322.  Seating is limited to the first 100 who register by Friday, May 6.

For more information, call Lydia at 817-338-3370.

Presenting Sponsor

Platinum Sponsor

Platinum Sponsor

Reservation Policy
All reservations must be accompanied by full payment. If no payment is received, it will not be considered a reservation.  Due to catering guarantees payments are non refundable.
Reservations can be made:
·          On-line by credit card
·          Returning email invitation with check to: Fort Worth Chamber of Commerce, 777 Taylor St., Suite 900, Fort Worth, Tx 76102