Meta Small Business Summit

SESSION DESCRIPTIONS

Session 1: Interactive Meta Ads Workshop
The Interactive Meta Ads Workshop provides you with a comprehensive understanding of creating engaging and effective ads from start to finish. This session offers a step-by-step guide that equips you with Meta Ad best practices. You’ll learn exactly how to create effective, compelling and impactful ads. You’ll leave this workshop with the knowledge and skills to develop engaging campaigns that drive meaningful results. Please bring your laptop to participate.

In this session, participants will:
● Explore a step-by-step ad development process to build an ad - from understanding campaign objectives to optimization.
● Learn the key components that make an ad effective including ad objectives, targeting, budgets and creative.
● Develop a solid understanding of how to create ads that effectively communicate brand messages and drive results.
● Complete a comprehensive template to create a plan for an ad - from start to finish.

Session 2: Optimizing Meta Ad Creative
Optimizing Your Ad Creative provides you with the tools and strategies to effectively reach your target audiences and create ad content that converts. This session teaches you how to captivate your audience, drive engagement, and get better results by optimizing your ad creative. You’ll learn Meta best practices and the tools to use to help your business stand out.

In this session, participants will:
● Learn creative optimization techniques that participants can leverage to enhance their ad content.
● Explore Meta best practices in crafting compelling headlines and copy, attention-grabbing visuals, and persuasive calls-to-action.
● Learn creative best practices and design for mobile.
● Explore how your creative fits into the sales funnel.
● Complete a comprehensive guide on optimizing their ad creative.

Session 3: Measuring and Analyzing Meta Ad Results
In Measuring and Analyzing Meta Ad Results, you’ll learn how to analyze data, identify areas for optimization, and make informed decisions to improve your ad campaigns. With a data-driven approach, you will be able to optimize your ads for better performance, maximize your return on investment, and achieve your advertising goals. 

In this session, participants will:
● Explore how to set a business goal that aligns with their campaign objective.
● Learn the value of data and measurement to accurately track and evaluate the ad performance.
● Learn strategies to refine targeting, adjust creative, allocate budgets effectively, and optimize by performance to drive better results.
● Complete a comprehensive guide to effectively measure ad performance and effectiveness.
 

AGENDA:

8:30 AM - Check-In & Networking

9:00 AM - Session 1 Begins (120 minutes)

11:00 AM - Break

11:15 AM - Session 2 (60 minutes)

12:15 PM - Lunch

1:00 PM - Session 3 (60 minutes)
2:00 PM - Event Concludes
 

                  ABOUT THE TRAINER
Amanda Robinson is a Meta Certified Lead Trainer and the Founder and CEO of The Digital Gal Inc., a globally recognized brand specializing in paid digital advertising. Amanda is an international speaker, consultant, and educator known for her expertise in Facebook advertising, AR/VR, and the Metaverse. Amanda is also a Certified XR designer. She is a published author of the Ultimate Guide to Social Media Marketing through Entrepreneur Press and is regularly featured as a guest on media-related podcasts. She has taught over 1,000 business owners and entrepreneurs how to manage their own Facebook Advertising. Amanda is a Member of Agroapulse’s Social Media Advisory Board, composed of the top industry influences and agency owners around the world. 

Co-presented with: