Food Services- Whlse
The evolution of Ben E. Keith Company has occurred through visionary management and the beverage story is no different from those humble beginnings in 1906 as a produce company. Then, Ben E. Keith was known as Harkrider-Morrison Company and was a wholesaler of groceries and sundries. Within a few years of its founding, Ben E. Keith's knowledge of routing, operations, and sales pulled him into a leadership role, and, by 1931, the company was renamed after him.
While Keith accomplished many remarkable achievements, none are more valuable to the Beverage Division as his decision to venture into the selling of ice cream syrups to offset the summer loss of sales of vegetables and fruits. In 1928, Keith visited St. Louis and met with Adolphus Busch, whose brewery was making syrups, baker's yeast and other products since it could not brew beer during Prohibition. When Prohibition ended, Ben E. Keith Company became a wholesaler of Anheuser Busch beers.