SFL E-Commerce LLC

About Us

SFL E-commerce is a Fort Worth–based e-commerce growth agency specializing in performance marketing, retention strategy, and operational scaling for online brands. Founded to solve the real problems growing e-commerce businesses face, SFL partners with brands that want measurable growth, predictable revenue, and systems that scale.

The agency works primarily with Shopify and direct-to-consumer brands, helping them increase profitability through paid media management, conversion rate optimization, email and SMS retention, creative strategy, and data-driven decision making. Rather than offering one-off services, SFL operates as a strategic growth partner, integrating deeply with each client’s team to align marketing, customer experience, and operations.

SFL E-commerce is known for its disciplined approach to paid advertising across platforms such as Meta, Google, TikTok, and emerging channels. Every campaign is built on clear performance benchmarks, rigorous testing, and financial accountability. The agency places a strong emphasis on contribution margin, customer lifetime value, and sustainable acquisition—not vanity metrics.

Beyond acquisition, SFL helps brands build long-term value through retention and backend optimization. This includes lifecycle email and SMS programs, pos