TCU Neeley Executive Education: Data-Driven Decision Making

Transform Data into Strategic Insight for Confident, High-impact Decisions

This program equips leaders with the skills to leverage data and analytics for more informed, confident decision-making. By blending data literacy, analytical thinking, and modern visualization techniques, participants will learn how to interpret complex information, identify strategic opportunities, and communicate insights effectively to drive organizational success.

Key Learning Objectives

• Understand the relationship between data insights and organizational performance.
• Use a structured decision-making framework that integrates data with business context.
• Apply best practices for data storytelling to clearly communicate insights to stakeholders.
• Balance data insights with human judgment for strategic choices.
• Develop a data-driven leadership mindset that aligns people, processes, and technology for measurable impact.

Is This Course Right for You?

This course is perfect for leaders who want to feel more confident using data to guide decisions – without getting lost in spreadsheets or jargon.

Ideal participants include:

• Managers and directors responsible for planning, strategy, or team performance
• Senior leaders who want to bring data-informed perspectives to executive-level decision-making
• Teams looking to build a shared approach to making sense of data and using it to tell a story