Free Multicultural Marketing Webinar Hosted by OCG PR

Happy New Year!  OCG PR is hosting its first webinar of the year and I wanted to make sure you had the opportunity to sign up to hear from our very on Raquel Daniels who will talk about how to win in the multicultural marketing game. 
 
Multicultural marketing means building relationships with diverse audience groups to improve sales and increase engagement. Changes in our country’s demographics and spending power means designing targeted campaigns for specific audience groups is more critical than ever. A recent Nielsen report states, “Companies that lead with multicultural insights to devise authentic sustained marketing strategies will reap the most profitable returns on their investment.”  

Data from Nielsen reports further indicate the buying power of African American, Asian and Hispanic groups will collectively surpass that of the general population’s in two to three years.
African Americans are predicted to spend $1.4 trillion by 2019
Hispanics were projected to spend $1.7 trillion by 2019
Asian Americans are projected to reach $1 trillion by 2018

Learn more about reaching multicultural audiences during our webinar on Friday, January 29 from 11:30 a.m. to 1 p.m. Hear insights from our Chief Strategy Officer, Raquel Daniels to help shape your 2016 multicultural communications plans and increase sales.