The
GM Financial Parade of Lights will brighten up the streets of Downtown Fort Worth for its 42nd year at 6 p.m. on Sunday, November 24, marking the City of Fort Worth’s official kickoff to the holiday season. With a sold-out crowd expected for this year’s “Holiday Wishes”-themed parade, attendees are encouraged to purchase reserved “Street Seats,” which start at $15 for children and $17.50 for adults.
Year after year, North Texas-based nonprofit organizations, businesses, schools, art and cultural groups, and more have dazzled crowds with their expertly crafted floats, sparkling vintage cars, festive horse-drawn carriages, spirited marching bands, and carolers as they parade along the 1.59-mile route. Carrying on the long-standing tradition, this year's parade -- which is the largest illuminated parade in the state of Texas -- will conclude with a special appearance from Santa and Mrs. Claus on the specially designed, LED-lit, grand finale float.
Fort Worth’s hometown MLB baseball team and reigning World Series champions, the Texas Rangers, will serve as the parade’s Grand Marshal. Guided by their core values of teamwork, humility, respect, integrity, vision, and excellence, the Texas Rangers are committed to prioritizing their fans and aspire to become a leading destination for championships, entertainment, and hospitality while also fostering baseball's growth, contributing to their community, and establishing enduring relationships. On November 1, 2023, the Rangers won the World Series after defeating the Arizona Diamondbacks in five games, achieving their first World Series championship in franchise history.
“The Texas Rangers organization is honored to serve as the Grand Marshal for the upcoming Parade of Lights in Downtown Fort Worth,” said Travis Dillon, Senior Vice President of Marketing for the Texas Rangers. “We think of it as just a small token of appreciation for the unwavering support and love that the Fort Worth community has given us over the past six decades.“
There are many opportunities to participate in the 2024 GM Financial Parade of Lights, including:
- Reserve “Street Seats”: While the parade is free and open-to-the-public, attendees can get the most illuminating experience by purchasing reserved tickets, or “Street Seats,” in advance. Tickets start at $15 for children and $17.50 for adults, and are available for purchase now. Visit https://fortworthparadeoflights.org/parade-information/street-seats/ to view all reserved seating options and discounted packaged ticket prices.
- Enter a Float, Unit, or Group: Applications are open until September 27 for individuals, groups and organizations interested in entering a float, vehicle, marching band, musical group, equestrian or walking unit in the 2024 parade. Entry forms and rates can be found at https://fortworthparadeoflights.org/participate/.
- Volunteer: Hundreds of volunteers are what make the parade a success year-after-year, with opportunities available in hospitality, merchandise sales, stand and seating attendants, staging areas, entry check-in, and more. Volunteers can sign up online here: https://fortworthparadeoflights.org/participate/volunteer/.
- Become a Sponsor: As a 501c (3) non-profit organization, Downtown Fort Worth Initiatives, Inc. seeks the support of corporate sponsors and partners to help maintain the free and high-quality production of the parade for the Fort Worth community. Sponsorship opportunities, levels, and benefits can be found online, here: https://fortworthparadeoflights.org/sponsors/.
“Serving as title sponsor of the 42nd annual GM Financial Parade of Lights is a unique and special way to give back to Downtown Fort Worth and the surrounding communities,” said Dan Berce, president and CEO of GM Financial. “Fort Worth is such a huge part of our company’s story and success over the past 34 years, and this amazing event is a token of our appreciation to this city and its people. We can't wait to see the streets sparkle with ‘holiday wishes’ on November 24.”
The official hashtag for the 2024 GM Financial Parade of Lights is
#ParadeOfLights2024. For the latest updates on the 42nd annual GM Financial Parade of Lights, visit the Parade of Lights:
ABOUT THE GM FINANCIAL PARADE OF LIGHTS
Celebrating its 42nd year in 2024, the GM Financial Parade of Lights will take place on Sunday, November 24, and feature more than 100 illuminated floats marching down a 1.59-mile parade route in Downtown Fort Worth. Event producers Downtown Fort Worth Initiatives, Inc. first staged the parade in 1983 as a means to help shift perceptions of the Central Business District. It has since grown to become one of the largest illuminated parades in the U.S. with nearly 100 entries and thousands in attendance. Sponsors of the 2024 Parade of Lights include title sponsor GM Financial; signature sponsors Tarrant County College, Texas Christian University (TCU), Texas A&M University, YMCA of Metropolitan Fort Worth, the Fort Worth Hispanic Chamber of Commerce, Karen and Larry Anfin, and Dr. Marie A. Holliday; and media sponsors 95.9 The Ranch and 92.1 Hank FM. For more information, visit
www.FortWorthParadeofLights.org.
ABOUT GM FINANCIAL
General Motors Financial Company, Inc. is the wholly-owned captive finance subsidiary of General Motors Company and is headquartered in Fort Worth, Texas. To learn more about career opportunities at GM Financial, visit
www.gmfinancial.com/careers. For more information on the company, visit
www.gmfinancial.com.
# # #
